Like many brands (and stores) that we love, Henny and Coco began due to the owner/ designer being inspired by her two kiddies. Jennifer, founder/ceo/designer, lives the positive lifestyle that her brand speaks to: little girls who love life, smiling, being themselves, and looking adorably fierce. Her brand is inclusive and "totes epic" (as Bean likes to say). Per the brand's website, Henny and Coco began when "Jennifer couldn’t find the dainty bows and other accessories for her daughter, so she set out to find the best quality leathers, ribbon, tulle, and beads to make her daughters accessories. From there the ideas kept flowing and she kept designing!"